Welcome to yoyo children's wear! We are an award winning, sustainable and ethically made, retro inspired children's clothing and accessories brand for children aged 3 months to 6 years with a focus on colour. All products are designed and individually made by Helen V Fox, in East Yorkshire.

AS SEEN IN VARIOUS JOHN LEWIS STORES! Manchester Trafford Centre, Leeds Victoria Gate, Nottingham Victoria Centre, Chelmsford Bond Street......

yoyo, over the past 13 years, has become an established British children's wear brand giving you retro inspired, quality and individually made garments! Abandoning fuss and frills, yoyo uses simple silhouettes, to give you something that is timeless, quirky and very wearable! Whilst incorporating fun, funky, colourful fabrics, yoyo offers you something you're not going to find on the high street.

View our collection

All Spring/Summer dresses

All Spring/Summer shirts

All Autumn/Winter dresses

All Autumn/Winter skirts

All Autumn/Winter shirts

All Rompers and Dungarees

All Accessories

This photo shows just how little waste fabric there is after cutting out 4 dresses, 2 bags, 12 bobbles/clips, and 3 headbands in fabric and lining!

OUR SUSTAINABLE AND ETHICAL PLEDGE

When I started yoyo children's wear, I wanted to be    slow fashion friendly, sustainable and as ethical as possible and this prompted me to start making accessories such as headbands, bobbles, clips and bow ties etc. so it uses up all the big offcuts of fabric left over from cutting out my dresses and shirts.

I'm also concious about the fabrics I use, creating long lasting designs and recycled packaging.

To find out more about our values, visit our ethics page, click on the button below!! 

COLLABERATION WITH STUART HILLARD. THE LAUNCH OF HIS KIMONO FABRIC COLLECTION 2018. I MADE THE SHIRT AND DRESS!

BLUE PATCH PEOPLES PRIZE AWARD 2019. YOYO WAS A FINALIST AND THIS WAS MY VIDEO ENTRY.