What is Sustainable Fashion?
Sustainable fashion refers to clothing that is designed, manufactured, distributed, and used in ways that are environmentally friendly.
The fashion industry at present has a substantial and negative impact on our world. It accounts for around 10% of global carbon emissions, produces 1.2 billion tons of CO 2 per year which is equivalent to more emissions than air travel and international shipping, accounts for nearly 20% of global waste water and a staggering 60% of clothing produced in one year is thrown away into landfills. This is not sustainable and has to change.
Because of all these statistics, we here at yoyo are making concious decision to make changes to help the planet. Some may be small and some may take time but were doing something to head in the right direction and that's what counts.
As we've already stated above, we make clothes that last and can be passed on so as to keep them out of landfil, but to go even further, we're now proud to say that we're changing our shopping habits too to be more ethical and sustainable! We now we only purchase fabric that is either GOTS certified (Global Organic Textile Standard) organic cotton which means the cotton is grown without harmful chemicals leaving the soil, air and water free from contaminates that cause harm. we also but fabric that are STANDARD 100 by OEKO-TEX® which is one of the world's best-known labels for textiles tested for harmful substances. These fabrics are also kinder to delicate skins too. I still have fabrics in stock that don't carry these standards so we're not 100% there yet but in time we will be. And it's not just the fabrics, we've been looking at the threads we sew with, we're slowly replacing them with GOTS certified thread or recycled thread. And when there's a need to use interfacing, we now use recycled too!
Our packaging is planet friendly, everything that is posted out will be in either a recycled or recylable mailing bag and our boxes are made from recycled corrigated board.