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A little bit about Me!




My name is Helen's my story!


I was born in London....many years ago!...but moved up to Yorkshire when I was around four years old. I have always had a passion for designing and making clothes, it's what I've always wanted to do. My Mum still tells me today how I used to cut up the living room curtains to make dolls clothes when I was a little girl and she only knew what I'd done when she went to close them at night!! 

When I finished my school years, I went on to study at Jacob Kramer College in Leeds for four years and attained a Higher National Diploma in Dress Design and Pattern Construction.

In between getting married, having 2 grown up but who's clothes I used to make... I still have my passion for sewing. Hence yoyo came about!


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I found that there was a gap in the market for good quality and individuality in the garment styles but also mixed with fun and funky fabrics. I get a lot of my inspiration from trends gone by, I love the retro feel to my clothes! Many of my customers have said the same and that they can remember their Daughters wearing similar styles, I agree, because I've been told the same by my Mum!

yoyo is me and just me! I have the inspiration for all the designs, I then draft all the patterns, cut out, and then the best bit, the sewing up of my new creation!! I try to ensure that the fabrics that I use are kept as selective as possible, some sourced and imported from abroad, so as to keep yoyo designs exclusive to the yoyo brand. I also love choosing bright and bold colours that make yoyo garments stand out from the crowd. I don't carry much fabric stock, so once it's's gone!

My clothes are generously cut to give comfort and ease of movement, especially around the armholes, nothing worse than a tight fit here! Also, there is room for a t-shirt or jumper underneath for those not so warm days!


Proud Winner Of


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 The Royal Connection #queenof over on Twitter October 2014

Proud Winner Of

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Brightpig's Business Of The Week over on Twitter March 2014

Proud to be 3rd

3rdbiz (1)  PVBDAILY (Promoting Valued Businesses) 

Independent Business Of The Year Award 2013

3rd place

Proud Winner Of


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Southern Voice Newspaper Business Recognition Award for Leading The Way In The Children's Clothing Industry 2013

Proud Winner Of


PurpleBiz UK business of the day 2012 by Twitters @Purpledognet

Proud Winner Of

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Insight Magazine Award of Excellence for Children's Handmade Clothing 2012

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